- The objective was to choose a company or product to center an illustrative, 3D model concept for the cover of WIRED Magazine.
- This required brainstorming, research of the product/company, determine the problem/solution of said product and applying it to the overall design.
- The sketches became the wireframe for what would be the 3D model for the cover, which was ultimately created in Cinema 4D.
EverLane is a clothing company that believes in providing the best quality clothing to its consumers. Their new collection, ReNew, uses 100% recycled plastic bottles to create the pieces of clothing
Their Goals?
- Create quality clothing with recycled plastic bottles and materials
- Remove all sources of virgin plastic from their packaging and company
- Educate on the benefits of using plastic as a better option
- Minimize the environmental impact their company leaves on the planet
3D Wired Magazine Concept
3D Model Process
Value Proposition
The Value Proposition for this product was simple:
- The problem was the amount of plastic on this planet and its sitting in landfills
- The solution was taking these plastic bottles and recycling them into clothing to help eliminate waste both in landfills and in the fashion industry
H1- Stating the Problem
Why Throw It Out, When You Can Throw It On?
H2- Stating the Solution
EverLane is changing the way the world recycles plastic, one article of clothing at a time.
Final Product
